INFORMATION ABOUT PROCESSING OF PERSONAL DATA THROUGH COOKIES AND OTHER WEB TECHNOLOGIES
This website operated under the domain https://www.be-rider.com/ (“the Website”) is operated by BeRider s.r.o., with registered office at Želetavská 1525/1, Michle, 140 00 Praha 4, company identification No: 14030390, incorporated in the Companies Register kept by the Municipal Court in Prague under file No C 359172 (hereinafter referred to as “BeRider” and “we”) for the purpose of provision of services to users ("User" or "you") of the Website.
This Information about processing of personal data through cookies and other web technologies (“Information” or “Statement”) explains how we process personal data about you through web technologies. For more information on the processing of personal data, including a list of your rights and contacts for sending data protection requests and questions, see here.
We may update this Statement from time to time. All changes made to this Statement will be published on the Website and in the event of material changes you will be notified thereof.
COOKIES are small files that are stored on your device and that help us collect data about your activities. In particular, cookies allow us to store your settings and preferences, remember your access data, provide targeted content and marketing communications, and help us understand, which part of our Website is the most popular and analyse the functioning of the Website. Cookies may come from us ("first party cookies") or from third parties whose services we use ("third party cookies"). Session cookies are only temporary and remain stored on the user's device until they log out of the website or close the application (web browser).
PIXEL is a software code, which allows for tracking of users and their behavior on websites where pixel is deployed. It can be a basic tracking of whether a user has visited a website up to detailed tracking of actions, such as adding the product to the cart, selecting the product, sending the form, etc. Pixel may submit gathered information to a third party, i.e. to provider of the code.
We use the following cookies and other similar technologies:
These cookies help us learn, analyze and measure how well our websites and services perform.
We may use these cookies to help us deliver marketing content that is interesting for you.
Browser manufacturers provide help pages relating to cookie management in their products. Please see below the relevant links to the main browsers:
For other browsers, please consult the documentation that your browser manufacturer provides.
You can opt out of interest-based targeting provided by participating ad servers through:
In addition, on your iPhone, iPad or Android, you can change your device settings to control whether you see online interest-based ads in the following manner:
Please note that the change in the settings always only applies to the given browser. If the User uses various browsers, he/she must also change the settings separately. Furthermore, the User can delete the cookies from the media memory at any time. Additional information is available in the browser or operating system.
Please note that if you disable cookies, our websites may not function properly or at all or your access to our websites and their features may be affected or restricted.
The Website process following categories of personal data and data about you:
We may process data on how you use the Website with your computer, phone, or other device that you access into the Website. For example, we can process:
We may combine obtained personal data about you or your activities with other information we receive from publicly available sources in the cases permitted by the law.
IP ADDRESS is a unique number assigned to a computer or other device communicating through the Internet Protocol. Each time the data is transmitted, you need to know the IP address of the sender and the recipient.
We process and use personal data for the following purposes:
We may, in justified cases, make the provided and obtained personal data available to other parties, which are in particular: Marketing Agencies, Group Companies, Providers of Analytical and Statistical services.
Google Analytics - Account status and performance monitor, audience summary, active users, user explorer, analytics audience, visitor quality, conversion probability, comparison reports, demographics and interests, user flow report, Adwords reports;
DoubleClick Digital Marketing - Integration of Doublecklick Campaign Manager, activation of remarketing and advertising reporting features in analytics, optimization of content marketing, optimization of search engine marketing, web speed;
AdSense - AdSense in analytics, content grouping, site search, events, behaviour flow report, goal creation and management, goal flow, attribution, acquisition reports, user behaviour.
To opt out of being tracked by Google Analytics across all websites please visit: https://tools.google.com/dlpage/gaoptout
For detailed information about Google Analytics and personal data privacy, see: http://www.google.com/intl/en/privacy/privacy-policy.html.
This Website uses analytical cookies, pixels and other technologies by Facebook, Inc. ("Facebook"), allowing collection or retrieval of information from the Website and other sites on the Internet, whereas this information may be used by Facebook to provide ad measurement and targeting services. By withdrawing the consent with cookies collection on the Website or by disabling the collection of cookies in a browser, you may end collecting and the use of the information by Facebook, but if you do so for all types of cookies, you will not be able to fully use all the features of this Website.
You can find detailed info at https://help.hotjar.com/hc/en-us/articles/115011789248-Hotjar-Cookie-Information
Your personal data may, upon request, be provided to public authorities, in particular the courts, the Police of the Czech Republic and other law enforcement authorities, as necessary and within the limits of the law.
Directly from you.
In connection to the processing, your personal data may be transferred to the following third countries, i.e. countries outside of the European Economic Area.
In connection to the Google Analytics and/or the use of analytical cookies and other web technologies described above by Facebook, your personal data may be transmitted to servers located in the United States of America. Such transmission is legally permitted on the basis of the European Commission's standard contractual clauses, to ensure an adequate level of protection of personal data for the transmission of personal data to the USA, as defined by the appropriate European Commission's Decision. Processing of data on the basis of such transmission does not require the fulfilment of other legal conditions.
As part of this processing, there will not be any automated decision- making.
Personal data may be archived in the public interest and used for scientific, historical, or statistical research purposes.
We have no control over the content of the external websites, which are hyperlinked to on the Website. We are not responsible for processing of your personal data on external websites. These hyperlinks are provided as a service to users and are accessible at your own risk.
In order to ensure maximum protection against unauthorized access or unauthorized alteration, disclosure or destruction of data we collect and process, we have taken appropriate organizational and technical measures including physical, electronic and management procedures to protect and secure the information gathered through this site. Your sensitive data and / or personal data you have entered on our Website is encrypted and protected by an SSL certificate. Notwithstanding the above, we cannot guarantee that your personal data is safe if it is transferred by you or if you treat your personal data insecurely.